Web design Chichester
Responsive web design is a powerful way to create mobile-friendly websites. We can help you raise user engagement and retention, with a website that can scale across all devices, resizing structure and content automatically behind the scenes.
Since 2012 we have seen an evolution in the variation of technology that is able to access the internet. We still use fluid grids, containers, auto-resizing images, and media queries, but those things alone no longer form a full schematic of what responsive web design involves.
Web design techniques
Technology and web design techniques are in a perpetual state of change, so the definition of responsive web design should give us a different way of thinking that will be just as applicable after five years of change as it is today. A way of thinking can be summed up as by Responsive Web Design is an approach to developing websites that can respond to all known web browsing devices, with content delivery and user interaction optimised to the max possible for all visitors.
On April 21st 2015, Google changed the game, businesses must now cater to the growing device market. Studies have shown that around 52% of all website traffic comes from smartphones and tablets of all shapes and sizes, therefore Mobile Friendly Websites can now influence how high websites rank in search engine results. The Responsive Web Design trend is now so prevalent, that Google has begun to boost the rankings of websites that are mobile-friendly if the search was made from a mobile device. This effect of penalising websites that are not mobile friendly or responsive is in play now.
The speed of a responsive website is something that should be regarded above everything else. That extra bit of code on your website might make it look a little sexier, but it will not be a good result for visitors who have left even before your website loads. Faster websites also allow for your mobile users to have a seamless experience from their desktop counterparts. Whether we constantly think about it or not, the speed of a website will have a drastic impact on your visitor’s experience.
How to choose a web design company in Chichester?
Many business houses launch websites to promote and advertise their business. But in the vast universe of the World Wide Web making an attractive website is very important which will pursue internet users to visit your website and will make your website stand apart among other various websites. There are many professional web design companies in Chichester today. You can select one good and reputed website design company which suits your needs and budget perfectly and will give you quality services also.
Upgrade to responsive
Responsive web design has become the go-to solution for businesses who want a user-friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.
Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smartphone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google has recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?
Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third-page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.
Google has also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover because there is just one URL.
If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.
Branding is one of the ways in which web designers in Chichester can build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however, your clients reach you.
In today’s market, there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Features of responsive design
Until recently web designers created different pages depending on where they would be viewed, a tablet, for example, has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.
However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smartphone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.
Web design Chichester agencies believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they use. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever-changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience. In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.
Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels. Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.
More responsive parameters
The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed. Taken as a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.
When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions. If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.
Responsive web design vs mobile web design
Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s a responsive counterpart, this approach sees designers using smartphones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.
In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smartphones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.
Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed.
By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.
Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smartphones. From a digital compass to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce a modern web design that was not limited by the constraints of a PC.
Although there are pros and cons for the adoption of a mobile site to run parallel to the main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.
Responsive website statistics
When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?
The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy. Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.
Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.
Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.
Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.
If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.